Six people who would rather do fewer projects properly.
We started in 2016 after too many years watching good strategy get diluted between an agency’s pitch team and its production floor. AmbitioStudio has no pitch team and no production floor. The people you meet are the people who do the work.
01 / What we believe
Four positions we will not negotiate on.
01
Strategy is not a separate invoice
Positioning happens while we design, not in a deck that precedes it. If a route cannot be argued in words, it is decoration.
02
We publish the number
Every case study names the metric the client hired us to move, including the ones that took longer than we promised.
03
Systems over artefacts
A logo you cannot extend is a liability. Everything we deliver is built so your team can keep building without us.
04
Two projects at a time
More than that and someone gets the B team. We do not have a B team, so we cap the work instead.
02 / The people
Everyone here is in your files.
Noor Haddad
Founder, Strategy & Brand
Started the studio after eight years running brand programmes inside financial services. Handles positioning, the difficult client conversations, and the writing.
Ilias Bat
Design Director
Leads visual direction across identity and web. Trained as a typographer, which shows up in every argument about line height we have ever had.
Marit Solheim
Product Design Lead
Spent six years designing clinical software before joining. Specialises in interfaces where a wrong click costs somebody real time.
Tobias Renner
Design Engineer
Builds everything we hand over — Framer sites, component libraries, token pipelines. The reason our handovers survive contact with engineering.
Ana Quintela
Art Director, Motion
Photography direction, illustration and motion. Runs shoots, and writes the motion specs so developers do not have to guess at easing.
Samir Okonkwo
Design Systems
Audits, token architecture and the governance documents nobody thanks you for until eighteen months later.